Google Attribution is a free and easy way to evaluate marketing efforts

At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.

Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and feedback, Google aims to make the tool attractive to marketers that feel last-click models don’t sufficiently explain customer behavior

https://techcrunch.com/2017/05/23/google-attribution-is-a-free-and-easy-way-to-evaluate-marketing-efforts/